Rebranding was the brief, but the customer journey also needed transforming! Members of the Police "family" thought it was expensive and so they didn't sign up. At just £2 per week, there was some serious work to be done.

We are helping to unravel the misconceptions and developing new marketing communications that dispel the myths.

Result

A new customer journey that is both engaging and compelling, resulting in more sign-ups. Ecstatic customer. Happy members.